Resume

OKsystem a.s.

• Design e-commerce, B2B and public sector products across web and mobile, from discovery and hypothesis testing to final UI and developer handoff.

• Apply CRO and customer acquisition principles to product redesigns and track metrics to evaluate their impact.

• Refactor and maintain design systems to keep products consistent across platforms.

• Contributed to a large-scale government application for a national ministry during an intensive delivery phase.

• Support junior colleagues with feedback and design reviews.

• Contribute to product strategy with practical input on product vision and team processes.

OKsystem a.s.

04/2025- present

• Design e-commerce, B2B and public sector products across web and mobile, from discovery and hypothesis testing to final UI and developer handoff.
• Apply CRO and customer acquisition principles to product redesigns and track metrics to evaluate their impact.
• Refactor and maintain design systems to keep products consistent across platforms.
• Contributed to a large-scale government application for a national ministry during an intensive delivery phase.
• Support junior colleagues with feedback and design reviews.
• Contribute to product strategy with practical input on product vision and team processes.

Self-employed

• Full-time freelance from 2018 to 2023, occasional projects alongside my full-time roles since then.

• Design and redesign e-shops, marketing websites and landing pages for agency and direct clients, combining UX, CRO and SEO so that design, conversion and findability work together.

• Conduct UX audits for agency clients, ahead of redesigns or as standalone assessments, delivering prioritised and actionable findings.

• Deliver projects end to end in Figma, from structure and content to UI and developer handoff, building on early hands-on experience with WordPress builds.

• Created brand foundations for small businesses: visual identity, tone of voice and core marketing assets.

• Led marketing for a newly founded IT services company through its first two years.

Self-employed

10/2018 – present

• Full-time freelance from 2018 to 2023, occasional projects alongside my full-time roles since then.

• Design and redesign e-shops, marketing websites and landing pages for agency and direct clients, combining UX, CRO and SEO so that design, conversion and findability work together.

• Conduct UX audits for agency clients, ahead of redesigns or as standalone assessments, delivering prioritised and actionable findings.

• Deliver projects end to end in Figma, from structure and content to UI and developer handoff, building on early hands-on experience with WordPress builds.

• Created brand foundations for small businesses: visual identity, tone of voice and core marketing assets.

• Led marketing for a newly founded IT services company through its first two years.

Self-employed

• Started by acquiring an underperforming e-shop and learned that heavy discounting had eroded the brand and trained customers to buy on price alone.

• Built a second store from scratch for a quality brand people knew but could no longer buy anywhere.

• Owned the whole storefront: UX, copy, SEO structure and around 7,000 product photos, reworked as the shop grew.

• Automated payments, logistics and invoicing, cutting order processing time by around 90%.

• Made customer support part of the product. Customers came back, paid full price, and the shop paid back its initial investment many times over.

Self-employed

1/2020 – 6/2025

• Started by acquiring an underperforming e-shop and learned that heavy discounting had eroded the brand and trained customers to buy on price alone.

• Built a second store from scratch for a quality brand people knew but could no longer buy anywhere.

• Owned the whole storefront: UX, copy, SEO structure and around 7,000 product photos, reworked as the shop grew.

• Automated payments, logistics and invoicing, cutting order processing time by around 90%.

• Made customer support part of the product. Customers came back, paid full price, and the shop paid back its initial investment many times over.

National Agency for Communication and Information Technology, s.p.

• ​Designed interfaces and prototypes for government information systems and mobile apps, utilizing the central design system to ensure consistency across products.

• ​Co-authored standard templates for the gov.cz design system, contributing to the maintenance and scalability of the library.

• Partnered with development teams to ensure inclusivity, conducting accessibility (a11y) tests and explaining findings to facilitate WCAG compliance.

National Agency for Communication and Information Technology, s.p.

7/2023 – 12/2024

• ​Designed interfaces and prototypes for government information systems and mobile apps, utilizing the central design system to ensure consistency across products.

• ​Co-authored standard templates for the gov.cz design system, contributing to the maintenance and scalability of the library.

• Partnered with development teams to ensure inclusivity, conducting accessibility (a11y) tests and explaining findings to facilitate WCAG compliance.

Česko.Digital

• Served as a Voluntary Core Service Designer on a cross-functional team side alongside full-time roles.
• Actively participated throughout the entire design process, from initial brainstorming to the successful launch of the final product suite.
• Designed an award-winning microsite as part of this collaborative effort.

Awards:

• • The European Digital Skills Awards 2024, 1st place for Pomahame.Digital (Digital Upskilling @ Work)
  • Fénix Awards, 2nd place for the best Microsite (Data as a Tool of Change)

Česko.Digital

7/2023 – 9/2024

• Served as a Voluntary Core Service Designer on a cross-functional team side alongside full-time roles.
• Actively participated throughout the entire design process, from initial brainstorming to the successful launch of the final product suite.
• Designed an award-winning microsite as part of this collaborative effort.

Awards:

• • The European Digital Skills Awards 2024, 1st place for Pomahame.Digital (Digital Upskilling @ Work)
  • Fénix Awards, 2nd place for the best Microsite (Data as a Tool of Change)